In this guide you will learn:
What is Market Research?
Market research involves gathering data and statistics on the many aspects that affect (or have the potential to affect) a new or existing business.
This typically includes defining: Who will your customers be? How will you recruit and retain them? How does your business and your potential product or service fit into the local market and the industry at large? Who is your competition? What makes your business, product, or service unique?
Market research is an essential part to any business plan, and the soundness of your market research is something your potential investors will look at as they consider funding your business venture.
3 Areas of Market Research
Market research can usually be divide into three areas:
Use the tabs above to learn more about using the HTC Library and other open Internet tools to find market research sources.