Market Research Websites - Market Research Tools - BUSN 1510 - LibGuides at Hennepin Technical College

Internet Market Research Tools

Use the links below to find market research on the open Internet. Remember, this type of research takes time.

You may be able to get more specific results from each site if you know the NAICS code assigned to your industry. Search for your NAICS code here: NAICS Code Search.

Identifying Target Markets - Your Potential Customers

American FactFinder
1. Under Community Facts - enter a State, County, City, or Zip Code and click Go.
2. Use the left hand tabs to browse data about that area. Review the links under Popular Tables for additional information.
Consumer Expenditure Survey
Annual report of consumer expenditures
Statistical Abstracts of the United States
1. Click on the most recent, online version of the Statistical Abstract of the United States.
2. Review the sections of the book for specific data.
American Time Use Survey
Review the information on the ATUS Tables, ATUS Charts, and ATUS Data Files.
Nielsen's Neighborhood Lifestyle Segmentation Information (You are Where You Live)
This site includes information on the most common market segments in a particular zip code
Use the Zip Code Look-Up and Segment Explorer options.

Market & Industry Analysis - Description and Outlook for Your Industry

Ask the Librarian

Got a Question? Need Research Help?

Market Research Tools - BUSN 1510: Market Research Websites

Internet Market Research Tools

Identifying Target Markets - Your Potential Customers

Market & Industry Analysis - Description and Outlook for Your Industry

Ask the Librarian

Call or email the library!

Adam Bezdicek (Librarian): 763-488-2634 or Send Email

Brooklyn Park Campus Library: 763-488-2929

Eden Prairie Campus Library: 952-995-1650